Lenovo wanted to increase excitement with top executive influencers on Lenovo's flagship business Ultrabook™, the ThinkPad® Helix. Wanting to create a one-of-a-kind kit that would educate as well as excite the business user on the uniqueness of the product, they came for help. 

The kit featured a brand new Helix® machine, a leather Lenovo-branded journal, and a brochure that told the story of Helix® in a captivating, yet informative way

Led in creative direction, helped with story development and executed in overall kit design.

The client wanted to increase sales growth with their business customers, so part of the solution was to produce captivating case study videos that demonstrated the value of DHL Same Day’s services.

Each video was shot and executed differently to align with the story that was being told. The first video was more about a critical shipment and the second was more about the logistics and relationship with the customer. Both videos were very successful getting across the challenges that DHL Same Day overcomes for their clients everyday and how they set themselves apart from the competition. After the launch, they have been a huge success for the Same Day group. They were then incorporated into additional sales efforts as it is shown globally within DHL.

Bandwidth was looking for support to launch a new partner program into the channel. The partner portal provided a single location where partners could access program information and sales tools, as well as a supporting content management system for data collection and evolving content. This would help make it easier for partners to sell Bandwidth’s services, but also educate them on how those services work and how best to position Bandwidth to their clients.

Led the creative development of the portal's responsive design and user interface. Helped with content development and designed initial support sales materials.

Check out the partner portal for yourself at partners.bandwidth.com.

This eBook is a guide for Data publishers to see how Tapad’s product can be leveraged through usage scenarios. 

The Yoga is one of Lenovo's big success stories. To keep the momentum going, Lenovo introduced the Yoga 2 Pro — which one reviewer called "A laptop with one hell of a party trick."

With a flexible hinge that lets the screen rotate a full 360 degrees, it needed a sharp, smart point-of-purchase to quickly and clearly tell that story.

Working on the retail design execution for North America since Yoga's launch, this endcap is one in a series of displays for this unique laptop series.

Sony Ericsson, seeking to promote their new W518a Walkman™ phone, used ALPHA to secure sponsorship of the globally-recognized Mavericks Surf Contest®. In order to drive product awareness in the social media arena in a fun and unique way, ALPHA developed the Status Envy contest and sweepstakes.

Art directed, designed and led in the technical development of a custom Facebook® application where fans could vote for their favorite surfer’s status. Each vote secured an entry into the sweepstakes. Banners were also used to drive traffic to the Sony Ericsson USA Facebook page to VOTE.

The Mavericks Facebook page increased fans by 153% during the promotional period.

After years of selling directly to schools and universities to become #1 in education, Lenovo extended the opportunity to their channel partners. They were schooled on the Lenovo In Education Program with a trapper keeper and partner microsite featuring product battlecards, whitepapers, case studies and webinars.

Art directed, designed and helped craft message for the program and all the materials. The program is on it's 3rd Edition and marketshare in education for Lenovo has grown significantly since the first program rollout.

Corporate communications are an ideal opportunity to present strategic vision, leadership, and key initiatives in a way that strongly reinforces brand values. Context, consistency, clarity, and creativity can yield dramatic results.  A good example is this 120-page Sustainability Report. 

Art directed initial framework and then handled final implementation and design.

WebAssign is a unique online instruction system that enables teachers measure student performance through homework and testing. Because they work with so many third-party educational partners, they needed a set of official guidelines that would help define their brand and maintain its consistency.

Took the lead on creating a new positioning statement, a tagline, and an entire cookbook of graphic standards that will be implemented with all their brand/marketing efforts as well their online instruction system.

The Lenovo Developer Program needed launch a new online education series for their developer community (LenovoDev).

The goal was to find a name and an eye-catching visual treatment that would resonate with a discerning audience of developers, engineers, and technologists, while keeping within Lenovo's guidelines.

DDNi needed help with their contextual messaging deliverables to Lenovo’s owners and drive click-throughs. This messaging system is used to promote new services, software, and accessories directly to consumers via their Lenovo computer desktop.

Led team on creating messaging, and developing creative for testing that was targeted and contextually relevant on user attributes (product, usage, system, and value). 

The ThinkStation group at Lenovo needed a mechanism to give the Thinkstation brand a unique identity in a marketplace where the machines themselves are largely identical in spec.

Designed an ad campaign based on vertical markets and putting ThinkStations at the center, or the "WORKSTATION" behind the "WORKPLACE" of each vertical

Working with ThirdParty Labs, I designed a responsive UX design for the Red Hat Mobile Training Tool. This site would allow developers to easily access training course information and register for training. 

Creating a pull-down search box, that is hidden when viewing on a mobile phone, allowed the navigation to be flexible and give easy access to the search bar if the user needed it.