The Yoga is one of Lenovo's big success stories. To keep the momentum going, Lenovo introduced the Yoga 2 Pro — which one reviewer called "A laptop with one hell of a party trick."

With a flexible hinge that lets the screen rotate a full 360 degrees, it needed a sharp, smart point-of-purchase to quickly and clearly tell that story.

Working on the retail design execution for North America since Yoga's launch, this endcap is one in a series of displays for this unique laptop series.