Lenovo wanted to increase excitement with top executive influencers on Lenovo's flagship business Ultrabook™, the ThinkPad® Helix. Wanting to create a one-of-a-kind kit that would educate as well as excite the business user on the uniqueness of the product, they came for help. 

The kit featured a brand new Helix® machine, a leather Lenovo-branded journal, and a brochure that told the story of Helix® in a captivating, yet informative way

Led in creative direction, helped with story development and executed in overall kit design.